Strategy
Direct bookings vs. OTAs: the math every hotel should do
OTAs bring demand, yes. But each booking that comes through them leaves a commission that, added up over the year, decides whether your hotel grows or just survives.
Commission is not a marketing cost, it is lost margin
When a booking worth thousands leaves a slice to the intermediary, that money never comes back. A direct booking keeps the full margin and the guest relationship.
The direct channel is earned, not inherited
Having a website is not enough. Booking with you must be as easy as buying from any online store: one step, instant payment and the best rate in plain sight.
In short
Direct booking does not remove OTAs, it balances them. The goal is for your own channel to be the most convenient.
Make your own channel your best sales channel.
Start today and recover the bookings you pay in commissions.